Job Duties and Responsibilities:
• Plans and executes digital marketing campaigns, including web, SEO/SEM(SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site’s visibility through organic search engines results and advertising) , email, social media and display advertising
• Designs, builds and maintains the Company’s social media presence across all digital channels
• Measures and reports on the performance of all digital marketing campaigns (ROI and KPIs)
• Possesses strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Works with the marketing team, supporting teams and vendors to launch campaigns on time and on budget.
• Evaluates emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Performs other related duties tha
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